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Integrated advertising,promotion and marketing communication

Clow,Kenneth E

Integrated advertising,promotion and marketing communication - 4TH - India Pearson Education Publisher - Soft Binding

Faculty, students and Staff

ISBN: 978-81-317-6329-2

Subjects--Topical Terms:
Management Sciences--Business,advertising

Dewey Class. No.: 659.1 CLO / CLO

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Integrated advertising,promotion and marketing communication

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