Marketing research (Record no. 11468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00719nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | GUP-MAR-RCH-0-256-19555-2 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260729070628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260729s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-256-19555-2 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaCU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 2nd |
| Classification number | 658.83 GUP |
| Item number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, S. L. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | within a changing information environment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | M & T Books |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Soft Binding |
| 365 ## - TRADE PRICE | |
| Price amount | 1579 |
| Currency code | Rs. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Faculty, students and Staff |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management Sciences |
| General subdivision | Marketing, research, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Classification part | GUP |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library - Department of Managemetn Sciecnes | Main Library | 07/29/2026 | Paramount Publications | 1579.00 | 1 | 658.83 GUP | 2075 | 09/15/2007 | 08/21/2026 | 08/21/2026 | Copy 1 | 07/29/2026 | Books |