Advertesing principles and practice (Record no. 29566)

MARC details
000 -LEADER
fixed length control field 00861nam a2200253Ia 4500
001 - CONTROL NUMBER
control field WEL-ADV-ICE-978-81-317-*1414-0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729080340.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-317-*1414-0
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaCU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition information 7th
Classification number 659.1 WEL
Item number WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name wells,wiliam
245 #0 - TITLE STATEMENT
Title Advertesing principles and practice
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education Publisher
300 ## - PHYSICAL DESCRIPTION
Other physical details Soft Binding
365 ## - TRADE PRICE
Price amount 456
Currency code Rs.
521 ## - TARGET AUDIENCE NOTE
Target audience note Faculty, students and Staff
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
General subdivision Advertesing principles
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libgen.is/book/index.php?md5=180FFDFEB5D26DA272A8FEDA2C3F3499">https://libgen.is/book/index.php?md5=180FFDFEB5D26DA272A8FEDA2C3F3499</a>
Link text Please click to web link toaccess the online resource
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part WEL
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Uniform resource identifier Price effective from Koha item type
          Finance Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/29/2026 Iqra books Agency 456.00   659.1 WEL 16528 07/29/2026 Copy 1 https://libgen.is/book/index.php?md5=180FFDFEB5D26DA272A8FEDA2C3F3499 07/29/2026 Books
          Finance Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/29/2026 Book Field 1450.00   659.1 WEL 16829 07/29/2026 Copy 2   07/29/2026 Books