Marketing research (Record no. 30660)

MARC details
000 -LEADER
fixed length control field 00815nam a2200241Ia 4500
001 - CONTROL NUMBER
control field ZIK-MAR-RCH-978-0324593761
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729080405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0324593761
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaCU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 ZIK
Item number ZIK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William
245 #0 - TITLE STATEMENT
Title Marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Cambridge University Press
300 ## - PHYSICAL DESCRIPTION
Other physical details Soft Binding
365 ## - TRADE PRICE
Price amount 1000
Currency code Rs.
521 ## - TARGET AUDIENCE NOTE
Target audience note Faculty, students and Staff
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
General subdivision Management Sciences
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libgen.is/book/index.php?md5=D1AF6F27A3096A25687821CC7780F5F9">https://libgen.is/book/index.php?md5=D1AF6F27A3096A25687821CC7780F5F9</a>
Link text Please click to web link toaccess the online resource
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part ZIK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Uniform resource identifier Price effective from Koha item type
            Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/29/2026 Donated   658.83 ZIK 34749 07/29/2026 Copy 1 https://libgen.is/book/index.php?md5=D1AF6F27A3096A25687821CC7780F5F9 07/29/2026 Books