Branding in competitive market place (Record no. 3721)

MARC details
000 -LEADER
fixed length control field 00866nam a2200241Ia 4500
001 - CONTROL NUMBER
control field BAI-BRA-ACE-978-81-321-1059-0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260728103614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-321-1059-0
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaCU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BAI
Item number BAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baisya, Rajat K.
245 #0 - TITLE STATEMENT
Title Branding in competitive market place
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications
300 ## - PHYSICAL DESCRIPTION
Other physical details Soft Binding
365 ## - TRADE PRICE
Price amount 1560
Currency code Rs.
521 ## - TARGET AUDIENCE NOTE
Target audience note Faculty, students and Staff
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
General subdivision Management Science
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libgen.is/book/index.php?md5=47A9AE51862F47213EB9E4537F6A2552">https://libgen.is/book/index.php?md5=47A9AE51862F47213EB9E4537F6A2552</a>
Link text Please click the link to access the online resource; use is subject to applicable permissions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part BAI
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Uniform resource identifier Price effective from Koha item type
            Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/28/2026 Book State 1560.00   658.827 BAI 23863 07/28/2026 Copy 1 https://libgen.is/book/index.php?md5=47A9AE51862F47213EB9E4537F6A2552 07/28/2026 Books