International marketing (Record no. 4352)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | BEN-INT-ING-0-7494-4515-7 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260728103626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260728s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7494-4515-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-LaCU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 3rd |
| Classification number | 658.848 BEN |
| Item number | BEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Roger |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing |
| Remainder of title | Strategy planning market entry & implementation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Kogan Page |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | Soft Binding |
| 365 ## - TRADE PRICE | |
| Price amount | 1035 |
| Currency code | Rs. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Faculty, students and Staff |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management Sciences |
| General subdivision | Management, marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Classification part | BEN |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library - Department of Managemetn Sciecnes | Library - Department of Managemetn Sciecnes | 07/28/2026 | Book Field | 1035.00 | 658.848 BEN | 16719 | 07/28/2026 | Copy 1 | 07/28/2026 | Books |