How cool brands stay hot (Record no. 4445)

MARC details
000 -LEADER
fixed length control field 00883nam a2200241Ia 4500
001 - CONTROL NUMBER
control field BER-HOW-HOT-97-0-7494-6250-5
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260728103628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260728s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97-0-7494-6250-5
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaCU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 BER
Item number BER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Berg, Joeri Van Den
245 #0 - TITLE STATEMENT
Title How cool brands stay hot
Remainder of title Branding to generation y
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
300 ## - PHYSICAL DESCRIPTION
Other physical details Hard Binding
365 ## - TRADE PRICE
Price amount 2089
Currency code Rs.
521 ## - TARGET AUDIENCE NOTE
Target audience note Faculty, students and Staff
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
General subdivision Brands, Management Sciences
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libgen.is/book/index.php?md5=FEEDD115A8B7C2EB7401A545FB495E37">https://libgen.is/book/index.php?md5=FEEDD115A8B7C2EB7401A545FB495E37</a>
Link text Please click the link to access the online resource; use is subject to applicable permissions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part BER
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Uniform resource identifier Price effective from Koha item type
            Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/28/2026 Knowledge Book Bank 2089.00   658.827 BER 22281 07/28/2026 Copy 1 https://libgen.is/book/index.php?md5=FEEDD115A8B7C2EB7401A545FB495E37 07/28/2026 Books