Strategic marketing management cases (Record no. 7342)

MARC details
000 -LEADER
fixed length control field 00875nam a2200253Ia 4500
001 - CONTROL NUMBER
control field CRA-STR-SES-0-07-242946-1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729070457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-242946-1
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaCU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition information 7th
Classification number 658.802 CRA
Item number CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 #0 - TITLE STATEMENT
Title Strategic marketing management cases
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw Hill
300 ## - PHYSICAL DESCRIPTION
Other physical details Soft Binding
365 ## - TRADE PRICE
Price amount 1000
Currency code Rs.
521 ## - TARGET AUDIENCE NOTE
Target audience note Faculty, students and Staff
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
General subdivision Strategic marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libgen.is/book/index.php?md5=BC7BC0AE3455099D254658C3346FCFE5">https://libgen.is/book/index.php?md5=BC7BC0AE3455099D254658C3346FCFE5</a>
Link text Please click the link to access the online resource; use is subject to applicable permissions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part CRA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Uniform resource identifier Price effective from Koha item type
            Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/29/2026 Pak Book Corporation 1000.00   658.802 CRA 1689 07/29/2026 Copy 1 https://libgen.is/book/index.php?md5=BC7BC0AE3455099D254658C3346FCFE5 07/29/2026 Books
            Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/29/2026 Pak Book Corporation 1000.00   658.802 CRA 2617 07/29/2026 Copy 2 https://libgen.is/book/index.php?md5=BC7BC0AE3455099D254658C3346FCFE5 07/29/2026 Books
            Library - Department of Managemetn Sciecnes Library - Department of Managemetn Sciecnes   07/29/2026 Pak Book Corporation 1000.00   658.802 CRA 3503 07/29/2026 Copy 3   07/29/2026 Books