Global marketing management (Record no. 978)

MARC details
000 -LEADER
fixed length control field 00878nam a2200253Ia 4500
001 - CONTROL NUMBER
control field KEE-GLO-ENT-0 13 297186 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260515113747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260515s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 13 297186 0
040 ## - CATALOGING SOURCE
Transcribing agency PK-LaCU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition information 5th
Classification number 658.848 KEE
Item number KEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Keegan, Warren J"
245 #0 - TITLE STATEMENT
Title Global marketing management
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India
Name of publisher, distributor, etc. Prentice Hall
300 ## - PHYSICAL DESCRIPTION
Extent xxix 801
Other physical details Soft Binding
365 ## - TRADE PRICE
Price amount 1000.00
Currency code Rs.
521 ## - TARGET AUDIENCE NOTE
Target audience note "Faculty, students and Staff"
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management Sciences
General subdivision Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://libgen.is/book/index.php?md5=AC200A710088455B75D739D8A4EEB94F">https://libgen.is/book/index.php?md5=AC200A710088455B75D739D8A4EEB94F</a>
Link text Please click the link to access the online resource; use is subject to applicable permissions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type
Classification part KEE

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