TY  - BOOK
AU  - Gilmore, Fiona
TI  - Brand warriors: Corporate leaders share their winning strategies
SN  - 1-86197-592-9
U1  - 658.827 GIL 
CY  - India
PB  - Profile Books
KW  - Management Sciences
KW  - Brand warriors
N1  - Faculty, students and Staff
ER  -