@book{10634,
	author = {Gilligan, Colin},
	title = {Strategic marketing planning},
	publisher = {Elsevier},
	address = {Noida},
	edition = {2nd},
	url = {https://libgen.is/book/index.php?md5=0C5F7CC6AF6DEE4730C69FD02017C98A}
}