TY  - BOOK
AU  - Healey, Mathew
TI  - What is branding?: Essential design handbook 
SN  - 978-88893-135-5
U1  - 658.827 HEA 
CY  - Switzerland
PB  - Roto Vision
KW  - Management Sciences
KW  - Product management, Brand name products, Branding (Marketing)
N1  - Faculty, students and Staff
ER  -