TY  - BOOK
AU  - Jain, N.C Sakshi Jain
TI  - Textbook of marketing management
SN  - 81-7473-261-6
U1  - 658.802 JAI 1st
CY  - New Dehli
PB  - AITBS Publishers
KW  - Management Sciences
KW  - Mgt
N1  - Faculty, students and Staff
ER  -