TY  - BOOK
AU  - Johnson, Willam. C.
TI  - Superior Customer Value: in the New Economy Concepts and Cases
SN  - 1-57444-356-9
U1  - 658.812 JOH 2nd 
CY  - New York
PB  - CRC Press
KW  - Management Sciences
KW  - uperior, Customer Value
N1  - Faculty, students and Staff
ER  -