Kapferer, Jean <br/><br/>
Strategic brand management 

 -  abc 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--brand management
<br/><br/><label>Dewey Class. No.: </label>658.4012 KAP  / KAP