TY  - BOOK
AU  - Kapferer, Jean
TI  - Strategic brand management
U1  - 658.4012 KAP 
PB  - abc
KW  - Management Sciences
KW  - brand management
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=E3CB41B8241C07D30FCDFB7A4195D188
ER  -