TY  - BOOK
AU  - Kumar,S.Ramesh
TI  - Marketing And Branding: The Indian Scenario
SN  - 81-317-0097-6
U1  - 658.8 KUM 
CY  - India
PB  - Pearson Education Publisher
KW  - Management Sciences
KW  - Management Science
N1  - Faculty, students and Staff
ER  -