Lancaster, Geoff <br/><br/>
Encyclopedia of strategic management (Marketing planning and evaluation)  set of 5 volumes 

 - India  Crest Publishing 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>81 242 0269 9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.4012 LAN  / LAN