TY  - BOOK
AU  - Lancaster, Geoff
TI  - Encyclopedia of strategic management (Marketing planning and evaluation): set of 5 volumes
SN  - 81 242 0269 9
U1  - 658.4012 LAN 
CY  - India
PB  - Crest Publishing
KW  - Management Sciences
KW  - Marketing
N1  - Faculty, students and Staff
ER  -