Lancaster, Geoff <br/><br/>
Strategic Marketing Planning and Evaluation 

 - New Delhi  Crest 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>81-242-0447-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Marketing Planning, Evaluation
<br/><br/><label>Dewey Class. No.: </label>658.89 LAN  / LAN