TY  - BOOK
AU  - Lancaster, Geoff
TI  - Strategic Marketing Planning and Evaluation
SN  - 81-242-0447-0
U1  - 658.89 LAN 
CY  - New Delhi
PB  - Crest
KW  - Management Sciences
KW  - Marketing Planning, Evaluation
N1  - Faculty, students and Staff
ER  -