TY  - BOOK
AU  - Parmerlee, David
TI  - Preparing the marketing plan: AMA marketing tool box
SN  - 0-658-00134-5
U1  - 658.8 PAR 
CY  - New Delhi
PB  - NTC business books
KW  - Management Sciences
KW  - Preparing , marketing plan
N1  - Faculty, students and Staff
ER  -