TY  - BOOK
AU  - Sharma, Sangeeta
TI  - Advertising: Planning and implementation
SN  - 81-203-2973-2
U1  - 659.1 SHA 
CY  - New Dehli
PB  - Prentice Hall 
KW  - Management Sciences
KW  - Advertising
N1  - Faculty, students and Staff
ER  -