TY  - BOOK
AU  - Anderson James C. James A. Narus
TI  - Business Market management (B2B): Understanding, creating, and delivering value
SN  - 978-81-317-3163-5
U1  - 658.8 AND 3rd
CY  - India
PB  - Pearson Education Publisher
KW  - Management Sciences
KW  - Business market B2B
N1  - Faculty, students and Staff
ER  -