TY  - BOOK
AU  - Wells,William
TI  - Advertising: principles and practice
SN  - 81-203-2127-8
U1  - 659.1 WEL 5th
CY  - New Delhi
PB  - Prentice Hall 
KW  - Management Sciences
KW  - Advertising
N1  - Faculty, students and Staff
ER  -