@book{29882,
	author = {Wilson, Richard M.S.},
	title = {Strategic marketing management},
	publisher = {Viva Books Private Limited},
	address = {New Delhi},
	edition = {2nd},
	url = {https://libgen.is/book/index.php?md5=0274FD1C18CFB3ACC16252C53FCB3BA8}
}