Arens, William F. <br/><br/>
Contemporary advertising 

 - 8th 
 - Boston  McGraw Hill 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>0-07-112293-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Contemporary , advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE  / ARE