TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 0-07-112293-1
U1  - 659.1 ARE 8th
CY  - Boston
PB  - McGraw Hill
KW  - Management Sciences
KW  - Contemporary , advertising
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=C304D02CCA45ED0564759FD8086F3915
ER  -