Arens, william F <br/><br/>
Contemporary advertising  and integrated marketing communications 

 - 13th 
 - New york  McGraw Hill 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>978-0-07-122060-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences-- marketing communications
<br/><br/><label>Dewey Class. No.: </label>659.1 ARE  / ARE