TY  - BOOK
AU  - Arens, william F
TI  - Contemporary advertising  and integrated marketing communications
SN  - 978-0-07-122060-6
U1  - 659.1 ARE 13th
CY  - New york
PB  - McGraw Hill
KW  - Management Sciences
KW  -  marketing communications
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=C304D02CCA45ED0564759FD8086F3915
ER  -