TY  - BOOK
AU  - Yeshin,Tony
TI  - Integrated marketing communications
SN  - 0-7506-1923-6
U1  - 658.8 YES 
CY  - New Delhi
PB  - Butterworth Heinemann
KW  - Management Sciences
KW  - Marketing, Communication
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=FBD24B681A9E3174EE49BD4ADAB384E1
ER  -