TY  - BOOK
AU  - Zeithaml, Valarie
TI  - Services marketing: Integrating customer focus across the firm
SN  - 978-007-126393-1
U1  - 658.8 ZEI 5th
CY  - Boston
PB  - McGraw Hill
KW  - Management Sciences
KW  - Services marketing
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=5293A41D95CDAC92BCB2A303407F8D4A
ER  -