TY  - BOOK
AU  - Zikmund, William G.
TI  - Customer relationship management: Integrating marketing strategy and information technology
SN  - 9812-53-054-1
U1  - 658.812 ZIK 
CY  - New Dehli
PB  - John Wiley & Sons Publisher
KW  - Management Sciences
KW  - Customer relationship, management
N1  - Faculty, students and Staff
ER  -