Zithaml, Valarie A. <br/><br/>
Services marketing  Integrateing customer focus across the firm 

 - New Dehli  McGraw Hill 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Services, marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ZIT  / ZIT