TY  - BOOK
AU  - Zithaml, Valarie A.
TI  - Services marketing: Integrateing customer focus across the firm
SN  - 0-07-053042-4
U1  - 658.8 ZIT 
CY  - New Dehli
PB  - McGraw Hill
KW  - Management Sciences
KW  - Services, marketing
N1  - Faculty, students and Staff
ER  -