TY  - BOOK
AU  - Baskin , Merry
TI  - Brand New Brand Thinking
SN  - 0-7494-3678-6
U1  - 658.827 BAS 
CY  - New Delhi
PB  - Kogan Page
KW  - Management Sciences
KW  - Brand New, Brand Thinking
N1  - Faculty, students and Staff
ER  -