@book{4125,
	author = {Batra, Rajeev},
	title = {Advertising management},
	publisher = {Prentice Hall },
	address = {New Delhi},
	edition = {5th},
	url = {https://libgen.is/book/index.php?md5=600B691E4F476ED59DB4AF4C75A598F0}
}