TY  - BOOK
AU  - Batra, Rajeev
TI  - Advertising management
SN  - 81-203-1214-8
U1  - 658.82 BAT 5th
CY  - New Delhi
PB  - Prentice Hall 
KW  - Management Sciences
KW  - Advertising , management
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=600B691E4F476ED59DB4AF4C75A598F0
ER  -