TY  - BOOK
AU  - Bearden, Willian O.
TI  - Marketing: principles and perspectives
SN  - 0 07 253909 7
U1  - 658.8 BEA 4th
CY  - Boston
PB  - McGraw Hill
KW  - Management Sciences
KW  - Marketing
N1  - Faculty, students and Staff
ER  -