Bearden, William O <br/><br/>
Marketing principles and prespectives 

 - 4th 
 - Boston  McGraw Hill 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>0-07-121430-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Management Science, Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BEA  / BEA