TY  - BOOK
AU  - Bearden, William O
TI  - Marketing principles and prespectives
SN  - 0-07-121430-5
U1  - 658.8 BEA 4th
CY  - Boston
PB  - McGraw Hill
KW  - Management Sciences
KW  - Management Science, Marketing
N1  - Faculty, students and Staff
ER  -