Belch, George E. <br/><br/>
Advertising and Promotion  an Integrated Marketing Communications Perspective 

 - 6th 
 - New Delhi  McGraw Hill 
 -  Soft Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Advertising, Promotion
<br/><br/><label>Dewey Class. No.: </label>659.1 BEL  / BEL