TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and Promotion: an Integrated Marketing Communications Perspective
SN  - 0-07-058194-0
U1  - 659.1 BEL 6th
CY  - New Delhi
PB  - McGraw Hill
KW  - Management Sciences
KW  - Advertising, Promotion
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=C42BDBE00E10224D9762364BFD01F427
ER  -