TY  - BOOK
AU  - Bennett, Roger
TI  - International marketing: Strategy planning market entry & implementation
SN  - 0-7494-4515-7
U1  - 658.848 BEN 3rd
CY  - India
PB  - Kogan Page
KW  - Management Sciences
KW  - Management, marketing
N1  - Faculty, students and Staff
ER  -