TY  - BOOK
AU  - Bergeron, Bryan
TI  - Essentials of CRM: A guide to customer relationship management
SN  - 0-471-20603-2
U1  - 658.812 BER 
CY  - New Yok
PB  - John Wiley & Sons Publisher
KW  - Management Sciences
KW  - CRM,customer relationship management
N1  - Faculty, students and Staff
ER  -