Berg, Joeri Van Den <br/><br/>
How cool brands stay hot  Branding to generation y 

 - New Delhi  Kogan Page 
 -  Hard Binding 
<br/><br/> Faculty, students and Staff 
<br/><br/><label>ISBN: </label>97-0-7494-6250-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Sciences--Brands, Management Sciences
<br/><br/><label>Dewey Class. No.: </label>658.827 BER  / BER