TY  - BOOK
AU  - Berg, Joeri Van Den
TI  - How cool brands stay hot: Branding to generation y
SN  - 97-0-7494-6250-5
U1  - 658.827 BER 
CY  - New Delhi
PB  - Kogan Page
KW  - Management Sciences
KW  - Brands, Management Sciences
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=FEEDD115A8B7C2EB7401A545FB495E37
ER  -