TY  - BOOK
AU  - Churchill, Lacobucci
TI  - Marketing research methodological foundations
SN  - 978-0-538-74377-8
U1  - 658.83 CHU 10th
CY  - Canada
PB  - South Western Publishing
KW  - Management Sciences
KW  - Marketing research
N1  - Faculty, students and Staff
ER  -