@book{6808,
	author = {Clow,Kenneth E},
	title = {Integrated advertising,promotion and marketing communication},
	publisher = {Pearson Education Publisher},
	address = {India},
	edition = {4TH},
	url = {https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5}
}