TY  - BOOK
AU  - Clow,Kenneth E
TI  - Integrated advertising,promotion and marketing communication
SN  - 978-81-317-6329-2
U1  - 659.1 CLO 4TH
CY  - India
PB  - Pearson Education Publisher
KW  - Management Sciences
KW  - Business,advertising
N1  - Faculty, students and Staff
UR  - https://libgen.is/book/index.php?md5=57356B81600030A3A72AE49C42E24DE5
ER  -